GSD

Generators of Sustainable Development

Herresta Lada

Herresta Lada is a 19th century farm that is both beautiful, inspiring and relaxing to come to. It is located in a historic cultural area in the beautiful Odensala, 9 km from Arlanda and Sigtuna and 40 km from Stockholm and Uppsala.

The farm is surrounded by agricultural landscapes with vast and scenic views. Previously, agriculture and animal husbandry were conducted here. Today it has been converted into a modern and beautiful facility for various sustainability activities.

Challenge

The challenge that the founders of Herresta Lada likely wanted to address was the lack of sustainable event venues in the region and the negative environmental impact of traditional event venues. To address this challenge, Herresta Lada was built using eco-friendly materials and sustainable building practices, such as using recycled wood and natural insulation materials. The venue also operates on renewable energy and has a rainwater harvesting system. Additionally, they offer locally sourced and organic food options, which supports local farmers and reduces the carbon footprint associated with transportation.

Target group

Individuals and organizations who are looking for a sustainable and eco-friendly event venue in the Stockholm region of Sweden for conducting various sustainability activities.

Solution

  • Herresta Lada aims to raise awareness about sustainability and environmental responsibility by providing information and education about their sustainable practices and encouraging their clients to adopt similar practices.
  • Herresta Lada collaborates with like-minded partners and suppliers who share their commitment to sustainability and environmental responsibility. This includes partnering with local farmers and suppliers who provide eco-friendly products and services.

Innovation

They have created a unique solution by renovating an old barn using eco-friendly materials and sustainable building practices, and by implementing a range of environmentally friendly practices such as rainwater harvesting, renewable energy, and waste reduction strategies. This creates a sustainable event venue that is not only environmentally responsible but also offers a unique and rustic atmosphere for events.

Unique Selling Point

Herresta Lada offers a personalized and tailored approach to event planning, working closely with their clients to create a unique and memorable event experience. Their commitment to sustainability and environmental responsibility is a key selling point that appeals to clients who are looking for a socially responsible and eco-friendly event venue.

Impact

  • The impact of Herresta Lada is primarily focused on promoting sustainability and environmental responsibility in the event industry and inspiring others to adopt similar practices.
  • Herresta Lada's emphasis on environmental education and awareness-raising about sustainability in the event industry can have a positive impact on the wider community. By setting an example of sustainable and socially responsible business practices, Herresta Lada is inspiring other businesses and individuals to adopt similar practices and contribute to a more sustainable future.

Feasibility / Transferability

  • The feasibility of Herresta Lada's approach to sustainability in the event industry is high, as they have successfully implemented their eco-friendly and sustainable practices in their own event venue. The use of eco-friendly materials and sustainable building practices, locally sourced and organic food options, waste reduction strategies, and environmental education can be adopted by other event venues and businesses in the industry.
  • The transferability of Herresta Lada's approach may depend on several factors, including the availability of local resources, regulations and policies related to sustainability and environmental responsibility, and the willingness of other businesses and event venues to adopt sustainable practices. However, as sustainability becomes increasingly important in the business world and among consumers, the transferability of Herresta Lada's approach is likely to increase over time.
https://www.youtube.com/watch?v=C3A2M2RCzYA
https://www.youtube.com/watch?v=26cmd2trSzE

Link to projects, other project materials 

https://herrestalada.com/en/ 

Contact Person:
Helene: 0735-465610

Tord: 0702-011430 

Email: info@herrestalada.com

Idea
Potential 94%